Remember a time when things were simple? Family vacations were fun, not stressful. Well, we do! We grew up here. Four generations of our family, since 1943. Living in the tranquility of this island paradise has been like a vacation every day for us. Siesta Key, once just a sleepy little fishing village is now a cosmopolitan little island and home to the #1 beach in America. Due to the quartz, white beach sand, more and more visitors have fallen in love with this friendly little beach village.